In my #COMM3309 Social Media for PR course I learned about Delicious and Diigo. These sites are called social bookmarking sites. My classmates and I were required to utilize one of these sites to create a Personal Learning Network. Instead, however, we found we really liked using Pinterest!
Why? Because of the visual nature that Pinterest functions on. It also makes categorizing information simpler, as you can pin to any given name of a board you create. Plus, all you have to do is click follow to be instantly connect with other social media enthusiasts.
So now why is this an important concept for marketers to understand? Well, in an article written by socialmediatoday, it is important for companies to see how their consumers are categorizing their products. For instance, I may post a picture of a Coca Cola bottle on my board titled: yum. The Coca Cola company should be weary of how the public views their product and how they are sharing their thoughts/opinions.
Also, socialmediatoday discusses the overwhelming production of infographics on Pinterest. This is primarily due to the visual structuring of Pinterest, but also because of the growing popularity of producing inforgraphics to present data in a visually entertaining fashion. The article compares the inforgraphic sharing to that of sharing and trading baseball cards.
In fact, I especially like using Pinterest for my PLN because of the infographics. I LOVE how infogrpahics can take a plethora of information and present it in a shortened fashion, making it easier for me to process and even share with others. Pinterest has also connected me with other social media enthusiasts, and even provided me access to other social media bloggers.
Will Pinterest replace Diigo and Delicious as the next big social bookmarking site? It’s too early to tell. But one thing is certain, these platforms will have to adopt a more visually driven design to keep up with the competition.