“are you getting paid to tweet about this concert” –@kevinbrolan

Sadly, no. I was not getting paid to tweet about the #clubparadise concert @erwincenter with @drake. My Social Media class was assigned a live-tweeting assignment and it was required for me to encourage others to get involved with the commentary, and be a part of the #yoloatx experience.

I knew I was tweeting some. Ok I knew I was tweeting a lot. FINE, I knew I was tweeting too dang much! But there was so much information out there (regarding who was opening) that I felt it necessary to fill in the public. How could I have disused each opening act without tweeting each individual one?

Simple: Use twitter handles of performers and put them in chronological order of performances. Perhaps if I had planned better, I would not have blown up the twitter world with my Drake commentary…and saved my friends the hassle of scrolling through my 20th post.

In other words, I learned tonight that you need to establish what you are primarily going to be tweeting about. Maybe a popular catch phrase? Maybe certain songs? Maybe something cool and unusual? Who knows. But tonight I learned you must draw the line somewhere.

ALSO, @drake gave me a shout out! Again, I’ve posted it about 19327483 times all over my social media platforms. It was the greatest moment of the night.

And for all that, I’m sorry twitter followers. Thanks for your patience.

Appearance

Al Sommers, founder and CEO of Al Sommers Public Relations/Marketing firm, shared with me the brilliance that is Chris Brogan’s blog. Chris Brogan has selected a few important aspects to consider when thinking about social media etiquette. One that I found most important is: Appearance. His post reveals these important reminders:

  • Your avatar picture shouldn’t be a logo. We don’t meet logos at parties, do we? You can include a logo, but make it you.
  • Unless you’re a fictional character, more often than not, your avatar should be you. Amazing Simpson-like renditions of you are interesting for about four hours.
  • Your Facebook profile pic can be not you, but it often means that others might not accept your friend request. It feels creepy friending a four year old kid (avatar).
  • Your picture can be you from 10 or 15 years ago, but that first face to face meeting is going to be jarring.
  • It doesn’t take a lot of work to take a decent pic. Why use those “me cut out from posing with someone while I have red eyes” photos?

He is exactly right. But let’s take this a step even further.

Let’s view this from a company/organization viewpoint. Everything from the font you select, the colors and images used, and even the layout say something about your company. Think about what branding message you are trying to convey to your audience, and what that message looks like.

Also, think about while you are on twitter and a picture of an egg asks you to follows you. What do we do next? Yep, we all do it…SPAM! Be personal. Be real. Be genuine. I think a company logo totally suffices for a company Twitter/Facebook page.

When it comes to appearance, just keep it simple. Brand it. And just be real.

knowledge=power

It’s true. Knowledge is power.

Cheesy? Maybe. But also true.

How can we properly use social media if we do not first understand it? How can we know social media etiquette if we do not even understand the language, culture, or actions of each of the different social media platforms. We can’t.

Here is a cool infographic about social media sites to catch you up to speed:

The Small Business Social Media Cheat Sheet
Flowtown – Social Media Marketing Application

I am not all that knowledgable on how to use Google+, tumblr, or digg. Looking at the different audience sizes, based on the circles, I didn’t feel like such an ignorant social media user. However, even the smallest audience size is 17 million!

Also, I really like how the infographic describes each service, and even defines some of the terms associated with and used on each platform.

Twitter, Facebook, Blogs…OH MY!

In a social media revolution, having a presence on every possible social media outlet is a MUST, right?

Well first it is important to remember a few things:

1. Your budget.
Don’t waste your time or your money trying to establish publics on all forums. You need to identify your audience, and identify their participation level on the internet (read Groundswell)

2. Your target audience vs your actual audience.
In a perfect world, your targeted audience will love your product and buy it every day for the rest of their lives. In reality, sometimes your target is not your actual audience. Do research. Hold focus groups (use social websites as forums for discussion about your company’s image or products). Who is really interested in your product? Why? For those who aren’t, well why the hell aren’t they?

3. Your product, service, good.
What you are selling can either make or break you. If you have a good product, selling it will be easy. And to be quite honest, word of mouth of a good product will sell better than any advertising campaign. This resonates true with even college aged kids.

These 3 simple points of emphasis interchangeably work to help a company create a marketing plan, an advertising plan, and YES, a social media marketing plan. It all boils down to RESEARCH.

This isn’t Kansas anymore. Things aren’t the way they used to be. The web is constantly changing, and so are its users. So do your homework first before you waste your time, $, great marketing strategies, fancy interactive web pages, and blog work.

Top Rank’s top Do’s and Dont’s

Top Rank is a digital marketing agency which specializes in

  • Search engine marketing and optimization
  • Social media marketing
  • Content marketing
  • Business blogging and marketing

Do for social media: Re-purpose Content.

We all know that time is money. It is much easier to use the same content/message across all marketing boards (social media included), rather than create an entirely new message. However, re-purposing your content should be viewed as a strategy to broaden your audience. For help check out the Affiliate Summit Webinar.
Top Don’t for social media: Ignoring your audience
Social media is a great tool for customer service, but only when used properly. Don’t ignore your publics! Listening is a vital tool in eliminating weakness and continuing on company strengths.